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Owl Owl OÜ

[ brand-assets · logos · usage ]

Brand Assets

The Owl Owl OÜ owl marks for press, partners, and the Fediverse. Each mark comes in a light and a dark version, as scalable SVG and WEBP. Use them to point to our services — not to imply endorsement.

The Marks

Owl Mark

[ primary ]
Owl Mark, dark, on a light background
Owl Mark, light, on a dark background
dark · on lightlight · on dark

The open-eyed "oo" — two round eyes that echo the dots in o.ee. This is our primary identity; reach for it first wherever the mark has room to breathe.

↓Dark SVG0.6 KB↓Dark WEBP4.4 KB↓Light SVG0.6 KB↓Light WEBP4.3 KB

Sleeping Mark

[ secondary ]
Sleeping Mark, dark, on a light background
Sleeping Mark, light, on a dark background
dark · on lightlight · on dark

The closed-eye variant — a quieter, resting form. Use it for favicons, avatars, and small sizes where open eyes would muddy.

↓Dark SVG0.7 KB↓Dark WEBP4.5 KB↓Light SVG0.7 KB↓Light WEBP4.4 KB

Color

The mark is monochrome by design. It lives in exactly two values — pick the one that holds contrast against its background.

Ink

#141414

the mark on light

Paper

#FFFFFF

the mark on dark

Usage

Do

  • [+]Use the dark mark on light backgrounds, the light mark on dark.
  • [+]Keep clear space around the mark — at least the height of one eye.
  • [+]Prefer SVG wherever it can scale; use WEBP for fixed-size raster slots.

Don't

  • [-]Recolor the mark, add gradients, shadows, or other effects.
  • [-]Stretch, rotate, or otherwise distort the proportions.
  • [-]Place the dark mark on busy or low-contrast backgrounds.

Need a format or lockup that isn't here? Get in touch.